HAUPPAUGE, NEW YORK, April 2, 2024 — Demonstrating its commitment to provide independent hearing care professionals with innovative technologies that help grow their practices, Widex today announced that it will showcase the new Widex SmartRIC™ hearing aid at the AAA 2024+HearTECH Expo and conduct several expert-led courses on getting the most out of Widex solutions.

Attendees can visit Widex during AAA 2024 at Booth #1009, April 17-20, at the Georgia World Congress Center in Atlanta, GA.

“Our promise to HCPs is that we will always work relentlessly to pioneer unique technologies that deliver better hearing experiences for their patients,” said Alan Raffauf, Widex Vice President of Marketing. “The latest example of this commitment is Widex SmartRIC. Featuring a groundbreaking L-shaped design, it’s truly “Smarter by Design,” combining the benefits of exceptional focus, ultimate convenience and unparalleled aesthetics. Having already received phenomenal feedback at early customer trainings, we’re thrilled to introduce SmartRIC to the broader HCP community at AAA 2024.”

SmartRIC’s L-shape places the device’s microphones higher up on the ear, making the angle between them closer to horizontal. This enables the directional microphone to align with what patients are focusing on, resulting in an improved signal-to-noise ratio in noisy environments. This enhancement is designed to help patients engage in every social situation and live their lives more fully.

Additionally, Widex SmartRIC features newly designed microphone inlets that effectively reduce wind and touch noise to make these otherwise challenging situations more comfortable and natural. Plus, SmartRIC is the company’s longest-lasting rechargeable RIC hearing aid, providing up to 37 hours on a single charge.

Also included is Widex’s first-ever portable charging case. The sleek, compact case can fully charge the hearing aids in four hours, or add eight hours of continuous use through a 30-minute fast charge. The case offers five full charges and fits right into a pocket or small bag, empowering patients with over a week of on-the-go charging.

Along with SmartRIC demos at the Widex booth, a company training expert will lead a presentation on the Expo Floor designed to educate attendees on Widex SmartRIC and how its unique design unlocks new angles of natural hearing.

Other courses include:

• Longitudinal Effects of Sound Therapy on Tinnitus-Related Distress
• Delivering Long-Term Benefits in Tinnitus Management with Widex SoundRelax
• Widex: What We know So Far About Sony OTC and What’s Coming Next
• Refocusing the Conversation: The Benefits of Thinking Differently About Directionality
• Industry and Audiologists: Working Together to Reduce the Level of Untreated Hearing Loss

“Widex Smart-RIC’s L-shape design looks fantastically elegant, while at the same time providing significant audiological benefits for my patients,” said Felix Cruz, Hearing Instrument Specialist and owner of Cruz Hearing Aid Service in Michigan. “The extended battery life is also a game-changer that every SmartRIC wearer will appreciate. Being a Widex wearer myself, I wouldn’t expect anything less from a company that’s helped me grow my practice and strengthen patient relationships through consistently innovative hearing solutions.”

To learn more about Widex’ presence at AAA 2024, visit here.